Priorities

In marketing it is so important to have priorities, and to see the big picture. Sure, you can spend your time on small initiatives that will get you immediate satisfaction but will not position you for success in the long run. This is where it becomes difficult when working as a Marketing Director, often times you must do everything you can to display, with firm facts and evidence, that the loftier, longer-term goal you are working toward is better than a quick fix.

Any marketer worth their salt will know this. Especially if you are one who has passion about your work. I take complete ownership and am unable to tow the line if I believe it to be a bad course of action.

So, to all you marketers out there, focus on coming up with a good way to explain the efforts, the benefits, and possibly plan to have a few shorter-term goals that can be completed in conjunction. This way you are able to please those with the need for instant gratification, but you can also wow them with the long term result of massive success!