The Future of Marketin

Check out this article on NPR: http://www.npr.org/2011/01/17/132935655/the-future-of-marketing-ads-get-physical-digital?sc=fb&cc=fp

It's all about the future of marketing, actually it should be called the present of marketing. It talks about how advertisers are getting wise with their traditional marketing dollars to make them stretch out into full online campaigns. Duh!

If you are going to spend millions of dollars for an ad during the Superbowl you absolutely should make that the launching point for further interaction online. However, the great thing about this new form of marketing is that you really don't have to start with a million dollar Superbowl ad. But if you don't have the dollars to get that initial exposure to millions of viewers then you have to get a bit more creative so the buzz will carry itself to the millions of consumers.

That is my favorite part about this age of online marketing, any one, any company, from Nike to a mom 'n' pop shop, could potentially get the same audience. It just takes ingenuity.