Getting a root canal at the dentist. Dr. numbs me up and says "are you still feeling any pain?" and I reply "yeah when will the emotional pain of spending this much money on a tooth go away?". Not amused.

Just saw a "flash mob" on Jamie Oliver's Food Revolution. What an amazing concept! Basically he needed to get the word out about his free cooking lessons so he worked with a local university's choreographer and a large group of student dancers to choreograph a cooking themed routine. They all met up at the university quad and were just milling about then all of a sudden music comes on and these students start dancing. The people who were there were shocked and amazed. It was such a unique experience for them. It caused a stir and most definitely got people talking. Most of the spectators had their phones/cameras out recording this event. I love this marketing technique. A great way to generate buzz!!