Wednesday, May 5, 2010

Say what you will about wal-mart but when you are sick and don't have insurance you can go there and get prescriptions for a fourth if what they cost anywhere else. Plus you have money left over for fudgesicles ... Hey, with strep throat I'm considering that medicinal! So the hell with hating wal-mart, I love it, yeah I said it!

Monday, April 19, 2010

Getting a root canal at the dentist. Dr. numbs me up and says "are you still feeling any pain?" and I reply "yeah when will the emotional pain of spending this much money on a tooth go away?". Not amused.

Sunday, April 11, 2010

Just saw a "flash mob" on Jamie Oliver's Food Revolution. What an amazing concept! Basically he needed to get the word out about his free cooking lessons so he worked with a local university's choreographer and a large group of student dancers to choreograph a cooking themed routine. They all met up at the university quad and were just milling about then all of a sudden music comes on and these students start dancing. The people who were there were shocked and amazed. It was such a unique experience for them. It caused a stir and most definitely got people talking. Most of the spectators had their phones/cameras out recording this event. I love this marketing technique. A great way to generate buzz!!

Monday, March 22, 2010

I'm all about open-mindedness and am a very understanding person in general, however, when traveling in close quarters with strangers I believe certain coutesies should be observed by everyone. The first and foremost of these courtesies is definitely hygiene. Please, please, please take a shower, with soap, at least one or two days before your flight. I don't care where you are from and what the hygenic practices of your culture are. You are now traveling in the USA and I personally don't like my nasal cavity assaulted by your foul odor. If you refuse to observe this custom, please do not be offended if I spray you with anything I have handy to alleviate the aforementioned odor. Another courtesy, also hygiene-related, pertains to oral care. I understand that you may have just eaten a malodorous sandwich, or large pile of funk as it may seem to be. If this is the case, please refrain from heavy breathing through the mouth to the extent that the passengers in the row ahead of you can smell all three courses of your previous meal. Again, if u choose to ignore this custom, please do not be offended if i offer you gum, a breath mint or physically cover up your offending oral cavity. Thankyou, travelers everywhere!

Wednesday, March 17, 2010

st if it's a really important beach trip. Thank you Airport Angels!
ass and am the last passenger on the plane. But not so far behind others that I get ugly stares or anything. Whew! I promise not to do that again, at lea
s! They drop me at the gate and I say "bless y'all" (in southern belle polite fashion), as if the angels need any more blessing. I walk up hand over my p
ort cart and ask where my gate is. I tell them and they sweetly tell me to "hop on", which I do in a swift movement as they begin to haul airport cart as
thankfully running shoes on, I begin to dash to my gate, at the far end of the terminal. All of a sudden, two angels sent from heaven pull up in an airp
seen errors or delays. I race to the park n fly and realize a few miles out that I am cutting it perilously close and a flight to the beach is not one to
ght as my dad loves to point out.) Case in point this morning as I'm preparing to leave for the airport, I carelessly leave no cushion time for any unfor
t through security, all the way praying over and over please don't make miss my flight. As if it's God's fault I am a slacker. As soon as I get my shoes,
Maybe I should stop bragging about how I always cut it so close when flying that I typically walk through security, go straight to the gate and on the pl
d the corner to see the mile long security line. Somewhere I feel like my father is shaking his head in disapproval, saying "I told you so." I finally ge
ight delay while the agent flirted with me because he loved my name, really wish I had a nickel every time I got a comment on my name!) then I rush aroun
the way to terminal A. Thank you dangerous shuttle driver man! I quickly made it through baggage check since I had printed my boarding pass earlier. (Sl
ane without pausing. I think it may invite the fates to make me miss a flight that I really don't want to miss. (okay it wouldn't be the first missed fli
be going .01 miles per hour, which I don't feel bodes well for an expedited drive to the terminal, then as we turn out of the lot it's full on NASCAR all
miss! It should be called park n wait n fly n fly. I parked, I waited (not so patiently) for other passengers to board the shuttle, the driver seems to

Tuesday, February 9, 2010

The words of the week are "awkward" and "drama". Not great, but at least complimentary. Deaths and illnesses, best friend breakups, shady liars, and the opening of Pandora's box - that is just a little of the scoop. Oh wait, and a half marathon this Sunday, just kill me now.

Wednesday, January 27, 2010

Everyone should check out Trio restaurant at the Four Seasons. Not only was the food delicious and the service was perfect (not over-solicitous as some high end places can be) but someone noticed I had stupidly left my purse on the floor. Must have been the food-induced coma... Instead of waiting for me to cone back, a staff member chased me down four blocks to return it! Unheard of, and I love it!

Sunday, January 24, 2010

strependous weekend

I have somehow managed to survive this weekend with strep throat subsisting solely on medicine, girl scout cookies, and crime drama tv. It probably wasn't a good idea to go to Target just to get out of the house and pick up "one or two things". But Layla really needed her own mat and dog bowls even though she technically doesn't live here. And it was crucial that I decorate them with a sharpie. (Are you getting and idea of the boredom yet?) And if I didn't get those cute stackable bins my bags would be all over my closet floor!

Thankfully discount retail heaven is just a quarter mile from here. The trifecta of Wal-mart, Target, and Home Depot. Target retail therapy is to me as methadone to a heroin addict.

One benefit of being home on a Saturday night is catching the Tigers womping Houston. I also taped the SAG Awards and caught a hilarious Felicity Huffman too blind or too drunk to read her lines. Too funny and Felicity looked phenomenal!

Well that's about it. Hopefully next weekend I will report on having just ran 9 miles in preparation for the half marathon that is scarily close!

Wednesday, January 20, 2010

Does anyone know of a good marketing dashboard tool?

Friday, January 15, 2010

MyVideo Campaign

Thought I would share this cool campaign I'm working on with the other marketers out there. I'll update as it is implemented, but here are the basics:

Proposal
1. Post MyVideo campaign call for entries on website, press release, social media, and link in emails
2. Once entries are received, post on website/YouTube and allow public to vote by entering email address
3. Entries will be screened before posting
4. Choose top three videos to participate in customer testimonial campaign
5. Create customer testimonial ads in movie poster format
6. Hire production team to enhance, possibly reshoot videos and edit
7. Provide links to winning final videos in ads, website, and social media

Goal
1. By posting call for entries in multiple locations and media, create a buzz around the contest prior to voting, letting the public know they will be voting on the entries this year.
2. Screening entries allows us to control appropriate content. Allowing the public to vote gets users more interested and invested in the contest.
3. By capturing emails, it allows us to send an introduction to The National Alliance to new prospects and encourage them to opt-in with us and grow our prospect database. Entrants will reach out to friends/colleagues to vote for their video.
4. The movie poster format of the print ads is engaging, interesting and encourages readers to check out the video stories online.
5. Production for the videos (if necessary, depending on original quality) can be done inexpensively by hiring college production teams, at an estimated $1,000 per video.

Timeline/Deadlines
March 22 – Video hosting/voting site set up
March 29 – Call for entries posted on website, social media, and email created and sent (MyVideo contest link added to outgoing event emails)
April 1 – July 30 – Entries received
July 30 – Call for votes posted on website, social media, and email created and sent
July 31 – August 31 – Voting opened
September 1 – 3 – Winner chosen, press release created and sent, winner announced on social media and links in emails; production team chosen if necessary; begin working on ad formats
October – December – Ads placed

Wednesday, January 13, 2010

Now that I'm signed up for text blogging there will be a lot more blogs coming this way. Two quick things on my mind: the technology is now available to put video into print publications. In my opinion this is the only way magazines and newspapers can save themselves from near extinction. Sure it is expensive now but the price will go down. How cool would it be to pick up your USA today and read a story but also be able to watch a quick video!?
And on an unrelated note, I just signed up for the austin half marathon. (I must be crazy) to sponsor me please visit my website at www.freewebs.com/tiffany-amore. Thanks!!!
Testing the text message blog.