MyVideo Campaign

Thought I would share this cool campaign I'm working on with the other marketers out there. I'll update as it is implemented, but here are the basics:

Proposal
1. Post MyVideo campaign call for entries on website, press release, social media, and link in emails
2. Once entries are received, post on website/YouTube and allow public to vote by entering email address
3. Entries will be screened before posting
4. Choose top three videos to participate in customer testimonial campaign
5. Create customer testimonial ads in movie poster format
6. Hire production team to enhance, possibly reshoot videos and edit
7. Provide links to winning final videos in ads, website, and social media

Goal
1. By posting call for entries in multiple locations and media, create a buzz around the contest prior to voting, letting the public know they will be voting on the entries this year.
2. Screening entries allows us to control appropriate content. Allowing the public to vote gets users more interested and invested in the contest.
3. By capturing emails, it allows us to send an introduction to The National Alliance to new prospects and encourage them to opt-in with us and grow our prospect database. Entrants will reach out to friends/colleagues to vote for their video.
4. The movie poster format of the print ads is engaging, interesting and encourages readers to check out the video stories online.
5. Production for the videos (if necessary, depending on original quality) can be done inexpensively by hiring college production teams, at an estimated $1,000 per video.

Timeline/Deadlines
March 22 – Video hosting/voting site set up
March 29 – Call for entries posted on website, social media, and email created and sent (MyVideo contest link added to outgoing event emails)
April 1 – July 30 – Entries received
July 30 – Call for votes posted on website, social media, and email created and sent
July 31 – August 31 – Voting opened
September 1 – 3 – Winner chosen, press release created and sent, winner announced on social media and links in emails; production team chosen if necessary; begin working on ad formats
October – December – Ads placed