Mobile Marketing

A quick blog from Digital Street on mobile marketing, which is closely tied to social media marketing. It's another piece of the puzzle in your marketing strategy. Don't neglect it!


Current Trends In Mobile Marketing
It should be clear to you that mobile marketing is not a fad. There are more than 4 billion mobile phones in use around the world, over 1 billion of which are smartphones. It’s believed that mobile internet usage will overtake desktop usage by 2014. Therefore, you need to be up to date with mobile marketing trends to make it in your industry. Here are the latest trends but be quick to join or risk falling behind.

Data Capture For Targeting
The device of targeting via location, demographics and content has been used by advertisers for quite some time but social targeting is relatively new. Now, it is possible to provide a greater level of customization when messaging. Social targeting involves conversations on social networks tied to location. Re-targeting involves using connected devices that need registration in order to open up usage patterns. Adverts can then be created based on the data collected. A connection point and data capture from digitally enabled platforms such as phone, tablet and desktop is the ultimate goal.

 Content Adaptation
The need for high quality content will never die out by the looks of things. However, content will need to adjust for social media marketing purposes and cater to the dwindling attention spans of modern consumers. All content must be developed to meet the primary needs of customers. Remember, consumers have a 24/7 connection to all of your rivals too. The customer rules the mobile marketing world so pull out all the stops.

Social Media
It shouldn’t come as a surprise to learn that social media is at the forefront of the mobile marketing revolution. Without a doubt, a mobile phone is a consumer’s most personal piece of technology so it’s clear that social needs rule the world of mobile marketing. An estimated 50% of Facebook and Twitter traffic is mobile! Thanks to unlimited mobile access, the way in which people use social media has changed forever. Now it’s all about fun and frivolity. Do try to keep up!

Activation
When you engage potential consumers through mobile, you have the chance to extend the conversation from traditional mediums and it also serves as a good way to track prospects. QR codes are the fastest growing method of mobile customer engagement having grown over 60% in the last 6 months. As always, the content needs to be delivered at the right time to the right person. QR codes will prove to be more successful once reading them becomes seamless. We’ll see what happens with that.

These are the latest mobile marketing trends but such is the rate of technological advance and the speed with which mobile marketing grows, these may well be rendered obsolete with 6-12 months.