8 Ways You Can Improve Your Facebook Edgerank

Here are some strategies for Facebook marketing I found on www.kairaymedia.com:

The Strategy and 8 Ways You Can Improve Your Facebook Edgerank (and Success!)

1) Make Your Profile Look Like You Actually Care

There are a number of basic elements to any Facebook fanpage, such as your Profile picture, Cover photo, About section, and various thumbnail elements you can add like Photos, Videos, and other Apps.

Taking the time to add these elements, will help others to take your fanpage more serious and potentially ‘like’ it.

I like to add a number of good and relevant photos and images, so that when I feature those sections as thumbnails, there is a lot of good content available to help influence someone to like my page.

I also think that if you have a good number of likes already, that showing your like thumbnail can help influence more likes, as people associate a lot of likes as a quality measure.

2) Limit Clutter at the Top of Your Fanpage

As marketers, you all know the value of above the fold content and how important it is to make a first impression fast.

Allowing the option to show the box for ‘Recent Posts by Others’ on the top of your page and having a large number of likes by your fanpage (which show on the top right of your fanpage), both push your updates further down the page.

3) Make Daily Manual Updates

Facebook made a recent change to their share link that has gone pretty much without notice. They moved the share link in 3rd party updates from within the update, down next to the comment link, just like it is when you do manual updates. They also fixed an issue that would close your browser if you shared content that was updated by 3rd party apps.

It is definitely useful in many scenarios to automatically update your Facebook fanpage, but I would highly suggest making at least one manual update per day, if not more.

It really takes all of about 3 minutes to make a manual update and if you have the time to do so, it will improve the impression new visitors have of your page.

4) Pin Your Best Updates to the Top      

Each week, pick the best update that really showcases what your page is all about, and use the Pin to Top feature, which will pin the update to the top of your page for 7 days.

5) Use Photo Updates

It might seem simple enough, but all studies have shown that on average a photo update gets about 4 times to engagement as any other type of post.

As your starting to think ‘well then, I will just do all photo updates from now on’, remember the following considerations:

Each user has the ability to block specific types of updates, so if you start updating a bunch of photos all the time, some people might decide to simply block all photo updates from you. This would be very bad since they are the most effective updates you can make.

Photo updates go right into your subscribers news feed, so if the image is not safe for work or something that people might find offensive, then you are likely to find people will start un-liking your page quickly.

Photo updates do not count towards your Facebook buttons like count on your site, so if that is something you find important, you might consider that as well.

6) Ask Questions

Another super simple concept, but asking some sort of question in your updates description can lead to comments, which are a key factor in Affinity (one of the 3 parts of Edgerank)

7) Add Your Fanpage URL to Your Updates Description

Another key factor in Affinity, is to have people visit your fanpage. By adding your fanpage’s URL to the description, you can get more people to visit your fanpage, where before they might have just visited the source or read your update from their timeline without any sort of interaction.

8) Check ‘Recent Posts by Others’ Regularly

Responding to comments and questions, especially if you can influence them into commenting a second time, is a great way to boost your affinity and getting people to like your comments can help improve your Edge Weight.

Additionally, if your subscribers are providing you quality updates, you can easily share them to your fanpage as another manual update for the day and influence more people to post on your fanpage.

Facebook is the social gathering spot online, the mall or the cafe of the online world, and as we find people spending more and more of their time online, you will want to make sure you and your company are visible where the majority of your potential customers are spending their time.
So get off your butt and try some of these really simple steps that will absolutely improve your Edgerank, Engagement, and Success on Facebook.