It takes a bold decision to make a video that could be offensive, but if it's not shocking or seriously hilarious, it probably won't go viral. I think this is a great idea for a boring product that needs some exposure. You don't have to go all the way (as they did in this video) but you get the idea. This is not the commercial you air on TV, this is the "secret" video that somehow leaks to the web and gets spread around like wild fire!
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