As a marketer I have experienced the stress of having to justify social media spending, whether budget dollars or just time. It can often be a difficult thing to measure. The social media conversation is a slow one. You slowly forge a relationship with your customers that is so much more meaningful than traditional advertising and marketing allows.
Check out this cool infographic to explain social media ROI:
http://www.kairaymedia.com/blog/determine-facebook-twitter-roi-infographic/
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